A Case Study on Glossier's Social Media Marketing Strategy
#Visualizations

Our team also investigated these datasets through visual exploratory data analysis. The d3 Javascript library was used to build interactive, web-based visualizations. In order to create these visualizations, the data needed to be in a very specific format. Data needed to be cleaned further and created into subsets; we used the R programming language to do this. Cleaned data sets were also fed into and manipulated with Tableau to inspect any obvious trends.

Words Associated with the Hashtag #glossier from 2010 to 2017



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Frequency of the hashtag #glossier from 2009 to 2017



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Limitations → ← Results